"We saw that there was a lack of kindness, a lack of empathy ... and we thought it would be nice if we could use technology to do something about it," said A Better World President MarySue Hansell. "We thought Facebook offered a wonderful opportunity to use a large technical platform to create a virtual world that would have a big impact, with a game that emphasizes positive thinking and good habits. Basically, we wanted to combine the popularity of video games and the Facebook platform, and we were all avid followers of positive psychology."