Well, this week certainly got off to an interesting start -- didn't it?

In case you're just waking up from a holiday weekend hangover, Andy Rubin -- aka the "father of Android," the guy who co-created the platform and then headed up its development at Google until 2013 -- is back in the spotlight and ready to sell you on his shiny new company.

Its first official product? Drumroll, please: It's a phone. An Android phone, in fact.

The company is called Essential, and the phone is (oh yes) the Essential Phone.

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